The Cost of Design
This has been an intense week for Apple. The most interesting thing, in my opinion, is the reaction to iOS7. I’ve heard negative reactions from ages 12 to 65, male and female alike. The positive responses are mostly surrounded in the features and interactions. The visual, and very impressionable side of the OS, is truly ‘polarizing’ as Apple mentioned.
What I thought would happen to the death-spin the stock has been in (since last September) is that it would turn for the better. I found the leathery and papered interfaces to be, at times, silly. Rumors of a more digital-like interface were exciting.
Instead this week has cost Apple shareholders. At the time of this writing, this week alone has sunk Apple by $18,000,000,000 (that’s billions by the way).
That’s the cost of a (perceived) bad design. $18B.
Shareholders read the responses and are concerned that with a poor iteration of
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